The all-day creative, concept-generating group of Brainexpress is based on a unique methodology.

According to the topic of the workshop, a team of creative consumers and experts brainstorm together with the representatives of the Client.

As a result, we deliver a collection of detailed concepts, ideas, and consumer insights that serve as the foundation for strategy creation and planning of marketing activities.

In our informal groups, participants selected via a thorough recruitment process engage in discussions with the Client in the same space about the given research topic.

According to our experiences, this informal and direct interaction fosters the client’s involvement, leading to a deeper understanding of consumers.

The method provides an opportunity for a thorough understanding of consumer habits, during which participants continuously inform about their product/service usage experiences and emerging needs.

The information gathering takes place over several weeks in the consumer’s own living space, on our closed platform, Open Diary.

More than 20 years in the fields of marketing, business consulting, and market research, with 150 full-day co-creation workshops behind us have integrated our knowledge.

We support companies in developing experience-based services from the very beginning and are happy to join to any phase of this process.

During the project, we thoroughly map the needs and mindsets of all stakeholders, including continuous feedback and create the ideal system.

Since 2017, our consumer panel has more than 45,000 members. Membership is continuously updated and expanded, and we conduct an average of 100,000 interviews annually.

Our research projects are often supplemented with persona creation, which is a highly effective tool for marketing professional.